Nokia offers several licensing options and Brand licensing is one of them which can help Nokia brand stay in the consumer market. Nokia has licensed its brand name exclusively to HMD Global for Nokia phones and tablets and we now also have Nokia branded TVs in India which is also possible because of a
brand licensing deal between Flipkart and Nokia. Now, with a new brand licensing deal the Nokia brand will also be visible in the consumer audio segment.
Shenzen based RichGo Technolgy is the new licensee of Nokia brand and
has announced three new wireless audio accessories which are Nokia Essential True Wireless Earphones (E3200), Nokia Essential Wireless Headphones (E1200), Nokia Essential
True Wireless Earphones (E3500). The products are listed on the official Nokia website as coming soon and no pricing info is mentioned at the moment.
Nokia Essential True Wireless Earphones (E3200) come in three colours
Green, Black and Pink. The earphones are IPX5 rated which protects it from sweat or rain. The playback time is up to 5 hrs on a full charge and the
charging case also has a 360mAh battery which extends the range up to 17
hrs. Each earbud has a 50mAh battery and takes approx two hours to charge.
The earphones also have an ambient mode which allows you to listen to the surroundings simultaneously while listening to music at a push of a button.
There's also support for Google Assistant and Siri. Below are the
specifications:
Transducer size: 6mm
Impedance: 16Ω
Bluetooth Version: 5.0
Working Distance: 10m
Operating Time: Up to 5hrs with the rechargeable batteries in the earphones. Up to 17 hrs using the rechargeable battery of the charging case.
Operating Time: Up to 5hrs with the rechargeable batteries in the earphones. Up to 17 hrs using the rechargeable battery of the charging case.
Charging Time: Approx 2 hours for earphones and Approx 2 hours for charging case.
IP Rating: IPX5
Weight: Each earbud weighs 4g, Charging case weighs 27g
Battery: Built-in Lithium rechargeable batteries, 3.7V Left
earbud: 50 mAh Right earbud: 50 mAh Charging case: 360 mAh
Mics: 2
Volume Controls: Yes
Nokia Essential Wireless Headphones (E1200) are over the ear headphones and come in Black, Red and White colours. The headphones can last up to 40 hours on a single charge and can be converted into wired headphones with an AUX cable. The outer cover is made of anodised aluminium and inner cushions come covered in PU Leather. The 40mm drivers should deliver Powerful bass, full mid-range and pitch-perfect high notes to give a rich music experience. Below are the specifications:
Transducer size: 40mm
Impedance: 32Ω
Bluetooth Version: 5.0
Working Distance: 10m
Operating Time: Up to 40 hours
Operating Time: Up to 40 hours
Charging Time: Approx 3 hours
Weight: 197g
Battery: 500 mAh
Mics: ECM x1
Volume Controls: Yes
Nokia Essential True Wireless Earphones (E3500) seem to be
the most premium out of the three and come with premium features like
Qualcomm AptX for high-quality and low latency audio. The earphones also come with Dual Mics and Qualcomm cVc (Clear Voice Capture) technology to reduce background noise and improve voice quality. Ambient mode is present too and the earphone also supports Google Assistant and Siri.
Nokia E3500 is IPX5 rated which protects from sweat and rain. The colour options available are Blue, Black and White. Below are the
specifications:
Transducer size: 10mm
Impedance: 16Ω
Bluetooth Version: 5.0
Working Distance: 10m
Operating Time: Up to 7hrs with the rechargeable batteries in the earphones. Up to 25 hrs using the rechargeable battery of the charging case.
Operating Time: Up to 7hrs with the rechargeable batteries in the earphones. Up to 25 hrs using the rechargeable battery of the charging case.
Charging Time: Approx 2 hours for earphones and Approx 2 hours for charging
case.
IP Rating: IPX5
Weight: Each earbud weighs 5g, Charging case weighs
34g
Battery: Built-in Lithium rechargeable batteries, 3.7V
Left earbud: 48 mAh Right earbud: 48 mAh Charging case: 360 mAh
Mics: 4
Volume Controls: Yes
The names of these can be confused with that of Nokia earphones from HMD
Global although the model numbers are different. Also, I feel there could/will be confusion for support and service as well.
RichGo Technology's website says the accessories will be available in China and the Asia Pacific. Nokia's brand licensing page says Nokia will offer design support to deliver products that are up to Nokia's standard and also provide support and guidance to reduce the product's time to market. So this means Nokia may have some control over these products.
What are your thoughts about this new licensing deal and the products that came out of it? Share them in the comments below. :)
RichGo Technology's website says the accessories will be available in China and the Asia Pacific. Nokia's brand licensing page says Nokia will offer design support to deliver products that are up to Nokia's standard and also provide support and guidance to reduce the product's time to market. So this means Nokia may have some control over these products.
What are your thoughts about this new licensing deal and the products that came out of it? Share them in the comments below. :)
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